Privacy Policy
Last updated: June 2025
We Ingenious is committed to protecting your privacy. This policy explains what data we collect, why we collect it, and what we do with it. We keep this simple and honest.
Who we are
We Ingenious Ltd is a UK-based data and AI consultancy. Our website is weingenious.tech. You can contact us at hello@weingenious.tech.
What data we collect and why
Contact form submissions
When you fill in our contact form, we collect your name, work email address, company name, industry, company size, the challenge you describe, and your service interest. We use this to respond to your enquiry and book a discovery call. We do not use it for any other purpose without your explicit consent.
Newsletter subscriptions
When you subscribe to our newsletter, we collect your email address. We use this solely to send you our newsletter. You can unsubscribe at any time using the link in any email we send you.
Website analytics
We use Google Analytics to understand how visitors use our site. This collects anonymised data including pages visited, time on site, and approximate location (country/city level). We do not use this to identify individuals. You can opt out using a browser plugin or by adjusting your cookie preferences.
Legal basis for processing
Under UK GDPR, we process your data on the following bases:
- Legitimate interests — responding to a business enquiry you initiated
- Consent — newsletter subscriptions (you can withdraw consent at any time)
- Legitimate interests — anonymised analytics to improve our website
Who we share data with
We use the following third-party services to operate our website. Each acts as a data processor on our behalf:
- Netlify — website hosting and form submission storage (US-based, EU-US Data Privacy Framework)
- Mailchimp — newsletter management (US-based, Standard Contractual Clauses apply)
- Google Analytics — anonymised website analytics (EU data residency available)
- Zapier — workflow automation between services (US-based, Standard Contractual Clauses apply)
- Google Sheets — internal lead tracking (EU data residency available)
We do not sell your data. We do not share your data with any other third parties without your explicit consent.
How long we keep your data
- Contact form data — retained for up to 2 years, or until you ask us to delete it
- Newsletter subscriber data — retained until you unsubscribe
- Analytics data — aggregated, anonymised, no personal retention limit
Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to processing
- Withdraw consent at any time (without affecting the lawfulness of prior processing)
- Lodge a complaint with the ICO at ico.org.uk
To exercise any of these rights, email us at hello@weingenious.tech. We will respond within 30 days.
Cookies
Our website uses the following cookies:
- Analytics cookies — set by Google Analytics to understand website usage (you can decline these)
- Functional cookies — set by Netlify for form operation (essential, cannot be declined)
We do not use advertising, tracking, or profiling cookies.
Changes to this policy
We may update this policy from time to time. We will note the date of the last update at the top of this page. Continued use of our website following any changes constitutes acceptance of the updated policy.
Contact
For any questions about this privacy policy or how we handle your data, please contact us at hello@weingenious.tech.